Pragmatic Play
eSports Promo
An animated promo for Pragmatic Play advertising their eSports features.
Software: Adobe After Effects & Illustrator
Company: Boo Agency
Pragmatic Sports offers one of the most comprehensive sports betting platforms on the market, but their esports offering was an untapped secret, unknown to both existing users and potential partners.
A fully animated 60-second, bringing Pragmatic Sports' product suite to life through bold, kinetic UI-driven motion design. Set against a striking orange and purple palette, the video walks viewers through the platform's full feature set, from premium betting across 25+ sports to real-time odds across 35,000+ events a month, before pivoting to the centrepiece: esports betting across the biggest global tournaments in strategy, FPS, and sports titles.
eSports
The goal was to reintroduce Pragmatic Sports to their own audience, making it impossible to overlook a product that had been hiding in plain sight. Every element, typography, UI animations, transitions, was crafted in After Effects and Illustrator to feel modern and high-energy.
