WBTV Channel Branding
Collaborating with the Art Director within the EMEA Agency to develop the branding for Germany’s WBTV and WBTV Film broadcast channels.
Software: Adobe After Effects, Cinema 4D
Company: WBTV, Warner Bros. Discovery
Animated Assets
A wide range of animated assets were developed for the channel, including bumps, idents, info boards, ad breaks, promos, upper and lower thirds, and program line-ups.
Each genre-specific segment on the channel featured its own distinct color scheme, helping viewers easily identify the type of films and programs currently being broadcast.
Digital out-of-home (DOOH) and social media assets were also produced for the channel’s online platforms.
Branding proposals were developed through multiple rounds of style frames, which I created in Cinema 4D. Once the final look was approved, genre-specific colour renders were handed to a 3D specialist freelancer to produce the final ident and background renders required for the channel’s branding. During this time, I focused on delivering all remaining final assets.
These assets were provided as customisable After Effects templates, enabling the production team to easily select genre colours and modify elements such as text, backgrounds, transitions, and taglines via the Effects Control panel.
