Microsoft Flight Simulator & Stranger Things S5
Responsible for creating the DOOH campaign and in-venue videos for the Hawkins Heli-Tours pop-up at the Microsoft Experience Center in New York.
Software: Adobe After Effects
Company: Boo Agency
To launch a Stranger Things crossover for Microsoft Flight Simulator, the campaign posed as a fake travel agency, Hawkins Heli-Tours, secretly masterminded by Murray Bauman.
Rather than a traditional game tie-in, every touchpoint was a coded recruitment message from Murray himself: a TV ad with hidden mayday supers directed fans to call a local Indiana number, where Murray greeted callers and sent them to a retro 1980s-style microsite loaded with secret mission briefings and free game passes.
On the ground, the Microsoft Experience Center in New York was transformed into a living Hawkins travel agency, complete with Easter eggs and a fully immersive 4D helicopter simulator, dropping fans straight into the world of the game.
The Cube
Hawkins Heli-Tours hijacked the iconic Microsoft Cube in Times Square for a week, transforming three DOOH screens into a 3D activation that felt airlifted straight out of Hawkins.
The creative rotated across three sections: game footage, directions to the MEC, and a call-out to Murray's hotline number, supported by three street-level DOOH screens outside the Microsoft office, guiding fans to the experience a few blocks away.
The Microsoft Experience Center
On the ground, the MEC was transformed into a living, breathing Hawkins Heli-Tours travel agency, complete with hidden coded Easter eggs and a fully immersive 4D UH-1 helicopter simulator that visitors could climb into and fly, dropping fans straight into the world of
the game.
To support the experience, three 4K videos were produced: one showcasing the custom Heli-Gear merch, one teaching visitors authentic air signals, and a third serving as the hero video displayed on the Times Square Cube.
